Evidence
Public evidence behind MICHVI's work: sanitised case abstracts, published research and open technical contributions.
Client engagements remain confidential.
Executive question: GA4 revenue and CRM revenue don't match. What can you actually rely on?
Executive question: Marketing numbers don't match finance. Can the business rely on them for the next decision?
Executive question: Can a CFO rely on marketing attribution for a budget decision?
Definition: Marketing evidence
Sanitised proof
Governance Case Abstracts
Sanitized governance case abstracts showing structural risks across signal integrity, identity continuity, consent enforcement, attribution, and AI-enabled systems. They are not operational case studies, and they preserve confidentiality.
- Fragmented Identity Continuity
- Reactive Consent Enforcement
- Attribution Structure Misalignment
- AI Signal Dependency Exposure
- Cross-Platform Signal Loss
- Event Taxonomy Drift
- Attribution Model Overconfidence
- Platform Default Data Exposure
- Governance Assumption Without Review
- Unverified Signal Provenance
- Automation Inheriting Ungoverned Assumptions
- Design-Time Governance Deferred to Deployment
Published research
Research
- Signal-Level Observability Gaps in Web-Based Systems: An Observational Study — SSRN Working Paper
- Digital Signal Governance: A Foundational Framework for the Signal Layer of Digital Systems — SSRN Working Paper
- The Changing Governance in India: From Administrative Governance to Digital Governance, and Emerging Governance Questions in the AI Era — SSRN Working Paper
- WP-001: Governance Observability in Digital Systems — Practitioner White Paper
Open source
Public Evidence Structures
Basisline
Preserve evidence, assumptions, decisions, and later outcomes, with a browser interface available for non-technical users.
Control EvidenceEvidence Rail
Record how a child-safety control was applied and how that decision was later reviewed.
Data-Lifecycle EvidenceDeletion Evidence
Document deletion and data-exit actions together with linked verification and exception records.
Public technical contributions maintained separately from confidential MICHVI advisory engagements.
Evidence Assessment
From Evidence to a Decision
When a consequential decision depends on digital evidence, the Evidence Assessment determines how much reliance it can bear.